Marketing strategy

The SiriusDecisions Demand Waterfall explained: Part I

A deep dive into one of the most commonly used frameworks in B2B demand generation, re-architected to recognize the invaluable role of teleservices in generating and converting demand.

Reading time: about 15 mins

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Marketing Strategy

Why a simpler buyer journey gets better results

Beware over-complexification! Simplify your journey planning with our straightforward three-stage approach.


Reading time: about 10 mins

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Marketing technology

The EU privacy directive: in praise of cookies

Cookies get a bad press, but they’re vital not just to us marketers, but to the customers who benefit in ways they don’t always appreciate.

Reading time: about 6 mins

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